Face to Face Advertising is the leading, independent Advertising Agency in the United Arab Emirates, producing outstanding work for an enviable roster of blue chip clients. I was lucky enough to be able to help them out for six months.




Ajman Bank – selling Sharia-compliant finance products to the Middle East’s middle class…


For the launch of Cirona, a range of frozen seafood products, I proposed ‘CATCH OF THE DAY. EVERY DAY’ as an overarching brand line; it encapsulated the key brand values – freshness, authenticity and everyday accessibility. This proved integral in securing the account, involving the brand development and a national launch supporting listings in major supermarket chains like Carrefour. It became the brand campaign proposition, incorporated into the logo, all POS, packaging, advertising etc.


Cirona brand launch video pilot – Script and VO by yours truly, sound quality way beyond my control…
Operation Falafel – a popular restaurant chain, hawking ‘authentic’ street food to a health-conscious youth market via social media channels.
F2F company website – All copy content.

A spot of radio…
Reed Ecowaste and Legoland Dubai.
Dubai Parks & Resorts – Motiongate and Bollywood.
Rani Float – creating a World Cup anthem to sell soft drinks.




Aldar Academies – Private Education – Press/EDMs/Website.



Ciappara Creative – Copywriting & Concepts. Print & Web Design. WordPress Website Build. Animation & Film. Radio. Editing. Proofreading. Project Management.





