Face to Face Advertising

Mercedes and Etihad press campaign

Face to Face Advertising is the leading, independent Advertising Agency in the United Arab Emirates, producing outstanding work for an enviable roster of blue chip clients. I was lucky enough to be able to help them out for six months.

Ajman Bank – selling Sharia-compliant finance products to the Middle East’s middle class…

For the launch of Cirona, a range of frozen seafood products, I proposed ‘CATCH OF THE DAY. EVERY DAY’ as an overarching brand line; it encapsulated the key brand values –  freshness, authenticity and everyday accessibility. This proved integral in securing the account, involving the brand development and a national launch supporting listings in major supermarket chains like Carrefour. It became the brand campaign proposition, incorporated into the logo, all POS, packaging, advertising etc. 

Cirona brand launch video pilot – Script and VO by yours truly, sound quality way beyond my control…

Operation Falafel – a popular restaurant chain, hawking ‘authentic’ street food to a health-conscious youth market via social media channels.

Operation Falafel

F2F company website – All copy content.

A spot of radio…

Reed Ecowaste and Legoland Dubai.

Dubai Parks & Resorts – Motiongate and Bollywood.

Rani Float – creating a World Cup anthem to sell soft drinks.

Extolling the virtues of playing floodlit golf at night. In Dubai, even completing 9 holes during normal daytime temperatures can be life-threatening.
Only after carefully studying the image did I realise I’d been using the wrong three fingers. For years. My game has now improved…

Aldar Academies – Private Education – Press/EDMs/Website.

Ciappara Creative – Copywriting & Concepts. Print & Web Design. WordPress Website Build. Animation & Film. Radio. Editing. Proofreading. Project Management.