Ideas are funny things, aren’t they? Tricky little buggers.
You think you’ve had a corker…it turns out to be a stinker. Abraham Lincoln thought it would be a great idea to visit the theatre one evening. It wasn’t. You nonchalantly dismiss an idle thought as drivel, the very next day some chancer makes millions out of it. Ideas have minds of their own.
We all have ideas, no matter how big or small, momentous or insignificant. It’s what defines us. Zillions of ideas are pinging around the planet right now, it’s never been easier to broadcast your ideas to vast, unknown audiences. And many of them are fantastic ideas; some entertain us, others improve our lives or change our views. Some even persuade us to buy stuff!
So where do all these good ideas come from? How are they made?
In all honesty, I’ve no idea.

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